Search from vocabulary
Content language
Search from vocabulary
Content language
Concept information
Preferred term
Mediaplanung
Broader concept
Entry terms
-
Intermediavergleich
-
Media-Mix
History note
- validSince: 1996
In other languages
-
English
-
intermedia comparison
-
media-mix
-
French
-
comparaison inter-médias
-
média-mix
URI
http://lod.gesis.org/thesoz/concept_10051658
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